Direct invite to the warm list. One click goes straight to the Facebook group, no opt-in page.
Five hooks, one Field Map image.
Captures the email, delivers the magnet.
Private group. The applicant taps join, answers the three questions, then waits in the holding area.
Answered on the join request. They screen the fit and, on approve, become the sheet row and the GHL contact.
The membership gate clicks approve. Holding-area applicants are admitted, and one click fires everything below in parallel.
The three membership answers drop into a sheet so the team keeps every applicant's profile.
They become a contact in GHL and get the workshop tag. The tag also removes them from the opt-in funnel, so they never get double-messaged.
Auto greeting the moment they are let in. Paste this into the plugin:
"You're in, and welcome. Glad to have you here. To get your bearings, read the pinned Important Details post at the top of the group. It lays out the full schedule and how the next few days work. See you inside."
Price revealed in the video. Hand-raisers get a public reply + one human DM with the booking link.
Close team runs the call: confirm fit, match door and tier, take the order. Not the price gate.
| Role | Assigned to | Touches these nodes |
|---|---|---|
| 1Owner | — name — | Go/no-go before spend · the price block · any overflow call |
| 2On-camera host | — name — | The 9 videos · the Day 11 live Q&A |
| 3Room host | — name — | Messenger welcome · replies to every comment · moderation · teardown |
| 4Membership gate | — name — | Approve click · 3-question screen · closes gate after Day 3 |
| 5Content poster | — name — | The 3-post daily cadence · pins the dates post |
| 6Ads operator | — name — | The ad · judge-and-kill · stops ads Jul 8 |
| 7Email operator | — name — | Warm invite · Email 1 · the daily usher emails |
| 8Close team | — name — | FOUNDER hand-raises · booked calls · logging |
| 9Tech & tracking | — name — | Opt-in pages · pixel/CAPI · Sheet + GHL wiring · booking link |
*Warm-first outreach, sent by the team member who knows the contact: Katherine to her contacts, Kristi to hers (recommended). Personal register, first person. Each email links straight to the group, not the opt-in page (that page is for cold ad traffic). Short, no sell, just get them in. Merge field `{{contact.first_name}}`. Signature is the sender's first name, swap per sender. Send across the two or three days before the group opens (invite, reminder, starts-tomorrow).*
Subject: The group I mentioned is opening
Hi {{contact.first_name}},
Remember when we talked about what it costs to keep chasing shared leads? I told you we were putting something together for contractors, built by contractors who paid those same bills. It's ready.
It's a free 5-day workshop called Stop Chasing. Get Chosen., and it runs inside a private group. No pitch to sit through, just the five things that decide whether a homeowner picks you or races you against five other trucks.
Here's your way in: [group link]
Grab your spot and I'll see you inside.
Katherine
Subject: Did you grab your spot?
Hi {{contact.first_name}},
Just making sure you saw this. The free workshop group I mentioned is filling up, and I'd hate for you to miss the start.
Five days, all inside the group, built for established contractors who are done racing five other trucks to the bottom.
Grab your spot here: [group link]
Katherine
Subject: We start tomorrow
Hi {{contact.first_name}},
Quick one. The workshop kicks off tomorrow morning inside the group, and everything happens in there. So the one thing to do today is make sure you're in.
Here's the link: [group link]
See you in the morning.
Katherine
We're contractors. About 75 combined years in the trades between us.
We got tired of racing four other guys to the same bid, so we mapped out exactly what it takes to get picked by a homeowner instead of raced by one. 🗺️
We're giving that map away free, plus five short recorded lessons walking through it step by step, one a day. Nothing live to log into, no call to schedule around; watch it whenever you get five minutes. No pitch until the end, and even then, no pressure.
Grab the map and the free training: Stop Chasing. Get Chosen.
We're contractors. Quick question for you: when a homeowner posts a job, are you usually one of five guys calling back in the same ten minutes? 📞📞📞📞📞
We were too, for years. Then we changed what we were competing on, and it stopped being a race.
We put the whole thing on one map and built a free 5-day training around it: one short recorded lesson a day, watch it whenever you get a minute, nothing live to plan your day around.
Stop Chasing. Get Chosen. Grab the map, join the training, it's free.
Here's something that took us years to see: the guy who wins the job usually isn't the cheapest bid. He's the one the homeowner already decided on before picking up the phone. ✅
That's the whole difference between getting picked and getting raced, and it's mappable. We wrote it down as five rules and we're teaching all five, free, one short recorded lesson a day for five days, watch whenever your day allows it.
Stop Chasing. Get Chosen. → grab the map + the free training below.
Something nobody tells a contractor starting out: the jobs worth having rarely go to whoever answers first. They go to whoever the homeowner already trusts.
We built a free map of exactly how that trust gets built, one rule at a time, and we're walking through all five, one short recorded lesson a day, no charge, nothing live to show up for.
Get the map + your seat in the training: Stop Chasing. Get Chosen. 👇
Here's what we've got: a one-page map of exactly how we get picked by homeowners instead of racing five other trucks to the same bid. 🗺️
Here's why it's worth your five minutes: it's the same map roughly 75 combined years in the trades taught us, free, no product pitch attached to the map itself.
Here's how to get it: grab the map below, and if you want the full walk-through, the free 5-day training starts soon, recorded, so you watch each lesson on your own time.
Stop Chasing. Get Chosen.
Are you a licensed, actively operating contractor?
Yes · No
What's the best email to send the workshop materials to?
(short answer)
Are you currently paying for shared or purchased leads (Angi, Thumbtack, etc.)?
Yes · No · I have in the past
Subject: We're live. Start here.
The group's open and the Welcome video is up top. It's short, and it lays out exactly how the next 12 days run and what you walk away with.
Watch it first, then introduce yourself in the comments: tell us where your shop is and how much of your work comes through the lead apps right now.
Here's the video: [group link]
Dan
Subject: Did you catch the Welcome video?
If today got away from you, the Welcome video is still pinned at the top of the group. Fifteen minutes, and you'll know how the whole week works.
Watch it here: [group link]
P.S. Tomorrow we get into the proof: five years of doing this, and what it looks like for a contractor who's been running on it.
Dan
Day 1 runs three separate posts: a welcome post, the Welcome video with a short caption, and the Important Details post (its own post, pinned, same morning).
Welcome to the group, and glad to have you in. Everything happens right here for the next 12 days. Videos post up top in the Announcements tab, so start with the Welcome video and you'll see how the week runs.
Then introduce yourself below: where's your shop, and how much of your work comes through the lead apps right now?
Welcome to the group. Watch this short overview video, it lays out how the next 12 days run and what you walk away with. Then jump into the comments and say hello.
Caption (pin to top of group):
Pinned for the next 12 days. Every date you need is right here.
The pinned graphic, ready to post:
>
WATCH NOW
Every video posts in the Announcements tab. New here? Start with the Welcome video.
>
THE SCHEDULE
The group opened July 6. A new training video posts every morning at 9am Central, five days straight:
- Training video 1: July 9
- Training video 2: July 10
- Training video 3: July 11
- Training video 4: July 12
- Training video 5: July 13
>
THE DEADLINE
Everything closes at midnight, July 17: the group, every video, every post, every member removed, no exceptions.
Subject: The proof video is up
New video inside the group. This one's the proof: how long we've been doing this, and what it looks like for a contractor who's been running on it for years.
If you've been burned by the lead apps and you want to see something built the other way, this is the one to watch: [group link]
Dan
Subject: Worth 15 minutes tonight
Today's proof video is still up top in the group if you missed it.
Watch it here: [group link]
P.S. Tomorrow you get the whole map: the five rules the best shops run their business by, laid out end to end.
Dan
Three posts across the day, same cadence as the training days.
Morning (posted with the Proof video)
The proof video's up. Take a look at where this comes from and who's been running on it for years, then tell us what stood out.
Afternoon
A question while today's video is fresh: how many shared leads have you paid for that turned out to be a fake number, the wrong name, or sold to five other trucks the same morning? Drop a number below. You won't be the only one.
Evening
Tomorrow you get the whole map: the five rules that decide whether a homeowner picks you or races you against everyone else. The full week in one video. See you in the morning.
Subject: Here's the whole map
Today's video lays out the full picture: the five rules that decide whether you get chosen or raced to the bottom. No fluff, just the map of what's coming this week.
Give it a watch up top in the group: [group link]
Dan
Subject: The map's still up. And training starts tomorrow.
If you didn't get to today's video, it's the overview of the whole week, and it's still pinned in the group: [group link]
P.S. This is the big one: the first training video goes live tomorrow morning. Rule #1, and it's the foundation the other four sit on. Be in the group for it.
Dan
Three posts across the day, same cadence as the training days.
Morning (posted with the Promise video)
Here's the whole map. Today's video walks the five rules for the week. Watch it, then drop a comment with the one that hits closest to home.
Afternoon
If you watched the map today, which of the five hit you hardest? Being invisible online, the lead race, the leaks, the jobs lost at the kitchen table, or the referrals you never ask for? Call it out below. Whichever one stings is usually the one worth the most to fix.
Evening
Tomorrow morning the training starts for real. Rule #1, and it's the foundation the other four sit on. This is where we stop talking about the map and start walking it, one step at a time. Be in the group for it.
Subject: Rule #1 is live
The first training video just posted inside the group: Rule #1, Own the asset.
This is the one most contractors never think to do, and it's the difference between a homeowner finding you and picking you before she's called anyone else. Go watch it up top: [group link]
Dan
Subject: Have you watched Rule #1 yet?
Rule #1 is still up top in the group if today got away from you: [group link]
P.S. Tomorrow, Rule #2: why the lowest bid almost never wins the jobs worth having, and how to get the right homeowner calling you first.
Dan
Morning
Rule #1 just went up: Own the asset. We used to think the work spoke for itself, until we looked ourselves up online the way a scared homeowner would, and the silence back said otherwise.
In this one:
Go watch it, it's up at the top of the group.
Afternoon
Quick check before the day gets away from you: have you watched video #4 yet? Rule #1, Own the asset. If you have, go drop your wallpaper word in the comments under it, the one you caught yourself hiding behind. We've all got one, us included. If you haven't watched yet, it's pinned at the top, and you'll know exactly what we mean in about fifteen minutes.
Evening
Tomorrow: Rule #2, Get picked, not raced. The lowest bid doesn't actually win the jobs worth having. There's a kind of homeowner we learned to stop chasing. And there's a way to get the right one calling you first, before she ever talks to anyone else. See you in the morning.
Subject: Rule #2 just posted
Rule #2 is live in the group: Get picked, not raced.
The shared-lead race is built for you to lose. This video walks through how to be the one she picks instead of the product. Watch it up top: [group link]
Dan
Subject: Rule #2's still up
If you haven't seen today's video, it's waiting at the top of the group: [group link]
P.S. Tomorrow, Rule #3: the money leaking out the back of your business through missed calls, cold quotes, and customers you never called again.
Dan
Morning
Rule #2 just dropped: Get picked, not raced. We used to think winning the bid meant winning. Turns out the race is built for you to lose. You're the product, not the customer.
In today's video:
Catch it at the top of the group.
Afternoon
Already past lunch, so a quick nudge: have you gotten to today's video yet? Rule #2 walks through the thing we wish somebody had told us years ago, why the lowest bid almost never wins the jobs worth having. Worth the fifteen minutes before the day's over.
Evening
Tomorrow, Rule #3: Stop the leaks. The call that came in while we were up on a roof and nobody answered. The quote that sat cold in the inbox for two weeks. The customer from years back we never called again. We lost more good work to those three than to any lead company alive. See you in the morning.
Subject: Rule #3 is live
Rule #3 just went up in the group: Stop the leaks.
Most contractors lose more good work to missed calls and dead quotes than to any shortage of leads. This one shows you where the money's going and how to plug it. Watch up top: [group link]
Dan
Subject: How many calls did you miss today?
That's the exact leak Rule #3 is about, and it's still up in the group: [group link]
P.S. Tomorrow, Rule #4: how to win the job you used to lose, the one where she said she had to talk to her husband and you never heard back.
Dan
Morning
Rule #3 is up: Stop the leaks. We ran our own numbers once and it stopped us cold: money running out the back of the business before we ever saw it going.
Today's video walks through:
It's waiting at the top of the group.
Afternoon
One question before you call it a day: how many calls came in today that you didn't get to right away? That's the exact leak we didn't see for years. Give Rule #3 a look, it's still up top for anyone who missed it this morning.
Evening
Tomorrow, Rule #4: Win the job you used to lose. The quote that died the second she heard the number. The let me talk to my husband we read as a no, when it almost never really was. We were losing those jobs for one reason, and it wasn't the one we thought. See you in the morning.
Subject: Rule #4 just posted
Rule #4 is live in the group: Win the job you used to lose.
"Let me talk to my spouse" was almost never a no. It was "not all at once." This video shows you what those jobs really were, and how to stop losing them. Watch it up top: [group link]
Dan
Subject: Rule #4's still up top
Today's video is waiting in the group if you missed it: [group link]
P.S. Tomorrow's the last rule, Rule #5: how to turn one finished job into the next two, on purpose instead of by luck.
Dan
Morning
Rule #4 just went live: Win the job you used to lose. We lost that exact job more times than we want to admit, the one you were sure you'd won, until you gave her the number and didn't hear back. That wasn't really a no.
In today's video:
Go watch it, it's sitting at the top of the group.
Afternoon
Halfway through the day, so a quick one: have you watched Rule #4 yet? It changed how we quote jobs now. When you're done, do the count from the end of it: how many jobs this past year did you write off as lost on price without ever offering a payment plan? Drop that number under the video.
Evening
Tomorrow, Rule #5: Turn one job into three. Right now, for most of us, reputation grows by luck. The customer most likely to speak up is the unhappy one, the one with a reason to go public. The jobs you already finished should be sending you referrals for years, and mostly, they don't. See you in the morning.
Subject: The last rule is live
Rule #5 just posted in the group: Turn one job into three.
Right now your reputation grows by luck, and the customer most likely to speak up is the unhappy one. This video shows you how to run it on purpose. Watch it up top: [group link]
Dan
Subject: That's all five rules
The last training video is still up in the group if you need it: [group link]
P.S. Tomorrow isn't another rule. It's the day the whole week comes together, and there's one more thing we haven't shown you yet. Be in the group for it.
Dan
Morning
Rule #5 is live, the last one this week: Turn one job into three. We let our own reputation grow by accident for years.
This one covers:
It's at the top of the group, go watch it.
Afternoon
Last nudge of the week: have you caught today's video? It's the final one of the five, the one that ties everything we've walked through this week together. When you've seen it, drop your number under it: of your last ten finished jobs, how many did you actually ask for a review or a referral? It's right where all the others have been all week.
Evening
Tomorrow isn't another rule. It's the day the whole week comes together. There's one more thing we haven't shown you yet, and it's the piece that pulls all five of these into one. Be there for it.
Subject: Here's the one more thing
All week I told you there was one more thing we hadn't shown you. Today's video is it.
The five rules you learned are five pieces of a much bigger thing: the membership we never had, built by contractors who paid the same shared-lead bills you have. The homeowner picks you alone. A real person confirms the project before you're billed a dollar. And the work runs under your own brand, not ours.
The full picture, and the founder pricing, is in today's video at the top of the group: [pitch video link]
When you've watched it, here's how you raise your hand: comment FOUNDER on the post, or grab a time from the booking link pinned up top. No pressure, no pitch, just answers.
Dan
Subject: Did you watch today's video?
If you haven't seen today's video yet, it's the whole offer, and it's up top in the group: [pitch video link]
The Founding 300 is open now, at the lowest price it will ever be. When the group closes, that window closes with it.
Raise your hand when you're ready: comment FOUNDER, or book a call from the link pinned in the group.
Dan
You just saw the whole thing. Here's how you grab your founder seat.
The Founding 300 is open right now, here in the DFW workshop. This window closes for good at midnight this Friday, the 17th, when the group closes. The founder price you saw in the video is the lowest it will ever be, and DFW only opens once.
Two ways to raise your hand:
1. Comment the word FOUNDER below. A member of our team will reach out to walk you through your tier, answer anything, and get you set up. 2. Want to talk it through first? Same word, FOUNDER, or grab a time straight from the booking link pinned at the top of the group. We'll get you on a quick call. No pressure, no pitch, just answers.
And if you want the tier-by-tier detail side by side, the full tier sheet is pinned at the top of the group, right next to the booking link.
Either way, you come in as one of the Founding 300, with your founder price locked for life and Cornerstone included on every tier.
Three hundred seats. One first group. When the doors close Friday at midnight, the founder window closes with them.
Afternoon (discussion driver, newly written to complete the 3-a-day)
If you watched the pitch this morning, questions are the right move, ask them right here. What's still on your mind about the tiers, the leads, or how the founder price works? We're in the comments. And if you already know, comment FOUNDER and someone on our team reaches out.
Evening (reminder, newly written)
One more time on today's video, in case it got away from you: it's the whole offer, the founder pricing, and how the Founding 300 works, up top in the group. The founder window closes when the group does. Watch it, then comment FOUNDER or grab a time from the booking link pinned up top.
Subject: We just added a bonus for founders
There's a new video in the group: we just stacked one more thing onto the founder seat.
It's called the Cornerstone Close, a live, founders-only workshop that turns your business's one true thing into the presentation you run at the kitchen table, where the job actually gets won. You keep the recording and your finished map.
Here's the catch that matters: it's tied to this group. When the doors close, it's gone. Watch the bonus post up top: [group link]
Ready? Comment FOUNDER, or grab a time from the booking link in the group.
Dan
Subject: The bonus goes away when the group closes
Quick reminder: the Cornerstone Close is founders-only and it's tied to this group. When the doors close, it closes with them.
The details are in the bonus post up top: [group link]
Comment FOUNDER to lock your seat, or book a call from the link in the group.
Dan
We just added one more thing to the founder seat, on top of everything you saw yesterday.
We call it the Cornerstone Close. Here's why we built it.
Everything we showed you yesterday works before the phone rings. The homeowner three streets over finds you, feels your one true thing everywhere she might look, and picks you before you've said a word. That's what it's all built to do. But you know as well as we do where the job actually gets decided: those twenty minutes at her kitchen table, when she's looking at your number and deciding whether you're the one.
For years, we walked into that room with nothing but our price. And from the contractors we've talked to since, we weren't the only ones.
As a founder, you'll already own the answer. Your Cornerstone: twelve sections, your one true thing, the words your best customers use when they tell their neighbors about you, the way you handle the hard questions, your best proof, all of it down on paper in your voice. The asset you'd pay an agency five figures to build. And it'll already be out there working for you, more than fifty pieces of content a month, in your voice, without you writing one of them.
The Cornerstone Close is a live, founders-only workshop where we teach you to run that same document at the table. How to open with your one true thing instead of a number. Which proof story to tell while she's deciding who to trust. How to lay out good, better, best the way we worked on it this week, so the price stops being a wall. You'll fill in your presentation map as we go, and by the end you'll have turned your Cornerstone into the presentation you run on your very next quote.
Every sales training we ever paid for handed us somebody else's script, and it sounded like it, canned lines out of another man's mouth. This one's built from your own document, your customers' words, your proof, your voice, so it can't come out canned. Nobody else in your market can run your presentation, because nobody else has your Cornerstone. And you know what just one job lost at that table costs you. We lost plenty of them. That's the size of what this is built to fix.
And the same rule as everything else this week: you own it. The workshop gets recorded, and the recording and your finished presentation map are yours to keep, so you can run it back the night before any big quote. This is not a course we sell. It exists for the Founding 300 only, and when the three hundredth founder is in, the doors on it close for good.
Nothing else changes. Any tier, either door, everything you saw yesterday, and this stacks on top.
It's tied to this group. Be in as one of the Founding 300 before the doors close at midnight this Friday, the 17th, and your seat in the workshop is locked. Three hundred founder seats, that's the cap. DFW opens once, at the lowest founder price it will ever be.
Comment FOUNDER below, and somebody on our team reaches out to get you set up. Or grab a time from the booking link pinned at the top of the group, and we'll talk it through first. No pressure, no pitch, just answers.
Afternoon (discussion driver, newly written to complete the 3-a-day)
A word on today's bonus, the Cornerstone Close: it's the piece that turns everything you own as a founder into what you actually say at the kitchen table, where the job gets won or lost. Founders only, and it goes away when the group closes. Questions on it? Drop them below.
Evening (reminder, newly written)
Everything you saw at the pitch, plus today's bonus, is on the table until the doors close this Friday at midnight. Three hundred founder seats, that's the cap, and DFW opens once at the lowest founder price it will ever be. Comment FOUNDER, or grab a time from the booking link up top.
Subject: We're going live in the group today
Today's the one day this whole thing runs two-way. We're going live in the group to take your hardest questions out loud: the price, the leads, the guarantee, whatever's still sitting in your chest.
Bring the tough ones. If it's on your mind, it's on someone else's too. The time is posted in the group: [group link]
Can't make it live? Drop your question in the comments and we'll answer it on air. The replay stays up until the doors close.
Dan
Subject: Replay's up, and the clock's real
If you missed the live session, the replay's in the group until the doors close: [group link]
The group closes tomorrow at midnight, and the founder window closes with it. Three hundred founder seats, that's the cap.
If you already know your answer, comment FOUNDER, or grab a time from the booking link up top.
Dan
We're going live in the group today at [TIME] Central, and this is the one day the whole thing runs two-way.
You've seen everything now. The whole membership, the two doors, and the founder terms on Tuesday. The Cornerstone Close stacked on top yesterday. Today you get to ask about any of it, out loud, and get a straight answer while the whole room listens.
So bring your hardest question. The price, the leads, the guarantee, the bonus, "will this work for my trade," whatever's still sitting in your chest. If it's on your mind, it's on somebody else's too, and we'd rather answer it live than let it keep you on the fence. We'll take them all, including the two nobody in this business likes answering: what happens when a confirmed lead goes nowhere, and what happens to your reviews if you ever leave.
Can't make it at [TIME]? Drop your question in the comments below and we'll answer it on air. The replay stays in the group until the doors close.
And that's the honest clock on all of this: the group closes at midnight tomorrow, the 17th, and the founder window closes with it. Three hundred founder seats, that's the cap. If you already know your answer, comment FOUNDER and somebody on our team will reach out, or grab a time off the booking link pinned at the top of the group.
See you at [TIME].
Afternoon (discussion driver, newly written to complete the 3-a-day)
If you dropped a question for today's live session, we're getting to all of them, and the replay stays in the group until the doors close. Still on the fence? The two questions people are quietest about are the ones we most want you to ask: what happens if a confirmed lead goes nowhere, and what happens to your reviews if you ever leave. Ask them.
Evening (reminder, newly written)
Tomorrow is the last day. The group closes tomorrow at midnight, and the founder window closes with it. If the Q&A answered what you needed, comment FOUNDER and someone on our team reaches out, or grab a time from the booking link pinned up top. Three hundred founder seats, that's the cap.
Subject: Last day. The group closes tonight at midnight.
This is it. The group closes tonight at midnight and everyone is removed. No extension, no second window. When the group closes, the founder window closes with it.
Here's everything a founder walks in with, one last time:
Founder price locked for life. Cornerstone included on every tier for the Founding 300. A 60-day money-back guarantee on membership fees, and you keep what we built you.
The full offer's in the group: [group link]. Comment FOUNDER, or grab a time from the booking link up top.
Midnight tonight.
Dan
Subject: Last call. Doors close at midnight.
About two hours left. At midnight the group closes, everyone is removed, and the founder window closes for good. This is the last time this founder price is on the table.
Comment FOUNDER right now, or grab a time from the booking link in the group: [group link]
When it closes, it closes.
Dan
Today is the last day. This group closes tonight at midnight, and everyone is removed.
No extension, no second window. When the group closes, the founder window closes with it. So before it does, here's the full list, everything a founder walks in with, one last time.
The five systems, one for each rule you learned this week:
Behind it, the rest of the membership:
On every founder seat:
Two ways in:
And the clock, one more time: three hundred founder seats, that's the cap. DFW opens once, at the lowest founder price it will ever be. When the group closes tonight, the founder window closes for good.
Comment FOUNDER below and somebody on our team reaches out to get you set up. Or grab a time off the booking link pinned at the top of the group and talk it through with a person first. No pressure, just answers.
Midnight tonight.
Final hours. At midnight tonight this group closes, and here's what goes with it.
If you're wondering whether anybody's moving on this, scroll back to the offer post and read the FOUNDER comments stacking up. Those hands are up for the same three hundred seats.
Comment FOUNDER below, or grab a time off the booking link pinned at the top of the group. No pressure, just answers.
Midnight tonight.
Last call.
The doors close at midnight, about two hours from now. The group closes and everyone is removed. The founder window closes for good.
This is the last time this founder price is ever on the table.
Comment FOUNDER right now, or grab a time off the booking link pinned at the top of the group.
When it closes, it closes.